Bachelor of Business Management - General
The BBA General degree is designed to give a broad knowledge of the functional aspects of a company and their interconnection, while also allowing specialization in a particular area. B.B.A. programs thus expose students to a variety of “core subjects” and generally allow students to specialize in a specific academic area.
The degree also develops the student’s practical, managerial and communication skills, and business decision-making capability. Many programs incorporate training and practical experience, in the form of case projects, presentations, internships, industrial visits, and interaction with experts from the industry.