M.B.A (Marketing Management)
MBA Marketing Management is a postgraduate Sales and Marketing Management course. Marketing is the process of promoting interest in customers regarding particular goods or services. It is executed through strategies that underlie sales techniques, business communication, and business development. Within the specialization of marketing, students are taught concepts such as promotion, advertising, research, and sales. From among the 4 semesters of the course, the first two are common among all students, and the last two focus on the candidates’ chosen subjects of marketing-related specialization.
Such postgraduates are hired in capacities such as Marketing Manager, Market Research Analyst, Brand Manager and New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager, Public Relations Director, etc.